North vs South NJ

Taylor Ham, or Pork Roll? is an investigation of the greatest debate between North and South Jersey. The two halves of the garden state share a magnitude of conflicting cultural differences, with the name of a popular breakfast sandwich meat being the most significant. The book is split into two halves, the North being the upper and the South being the lower, representing their geographical locations within the state. New Jersey is known for being a prideful state, and the overall visual language is strong and bold to illustrate this "Jersey Pride." The low market quality of the book and pocket size is to ensure accessibility to those who are looking to explore the state in the form of a field guide. As a North Jersey native, the red is a bit more legible than the yellow color, tied to South Jersey, as an exclamation of some personal bias.