02. A24




A24 is like a chameleon. The most notable aspect of chameleons is their ability to change color to adapt to their environment. A24 is transformative not only in their successful pivoting between genres but the film industry overall. Chameleons are magicians because they can adapt in many other ways besides color. Their eyes have a field of 360 degrees, synonymous with the diverse perspective in A24 films. Above all, chameleons aim to blend in with their surroundings. A24 blends in so well in the film industry, despite being an indie production, through powerful storytelling and constant pivoting between genres. A24 stays true to its objective of amplifying storytellers while transforming narratives as they are diverse in genre. The wide range of concepts from A24 evolves the film industry. The camouflage behavior captures their ability to blend in with any environment or genre, retaining the elusive mystery of their true identity (concept).



Mark