01. Audubon

Audubon has a responsibility to protect both birds and their habitats. As climate change threatens their ecosystems, the range in focus represents Audubon’s goals today. Based on the far reach Audubon has established throughout the US for over a century, the identity system, ‘spread,’ will scatter content, utilizing and taking up space to create a poetic, cohesive motion. Like the vast species of birds and their expansive migratory patterns, Audubon has grown exponentially to touch as many points of bird conservation efforts as possible through science (concept).