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Veronica Theobald
Work
01. Audubon
02. A24
03. Atlas
04. Noguchi
05. Duality
06. Driftwood Social Club
07. Riso Prints
08. North vs South NJ
Info
Veronica Theobald is a designer based in New York City.
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Mark
01. Audubon
Audubon has a responsibility to protect both birds and their habitats. As climate change threatens their ecosystems, the range in focus represents the iconic brand’s goals today.
02. A24
A24 is like a chameleon. The most notable aspect of chameleons is their ability to change color to adapt to their environment. A24 is transformative not only in their successful pivoting between genres but the film industry overall. The camouflage behavior captures their ability to blend in with any environment or genre, retaining the elusive mystery of their true identity.
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03. Atlas
Bottled water is unclear about the source. Atlas identifies the origin of every bottle. transparency and honesty propel atlas to open up the conversation on responsible sourcing.
04. Noguchi
The Noguchi Museum is a welcoming and friendly space. The sculpture garden is a renowned aspect of the museum, a serene landscape offering a place to relax. When people are in nature, it provides a sense of place in the world, fueling self-reflection and growth. The identity is an ode to the peaceful garden and its space for growth within ourselves.
05. Duality
Duality is a symbol project that embraces growing up with two diverse backgrounds, as I have a mother from South Korea and a father from New Jersey. The symbols are representative of both tangible objects and emotions. All objects welcome those who grew up in a turbulent home in their new home. These tools will assist in their day-to-day after a tumultuous past.
06. Driftwood Social Club
Driftwood Social Club is an amateur swim community for all skill levels to enjoy the often overlooked sport. Floating is encouraged as the tides bring new destinations and discoveries.
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07. Riso Prints
A collection of various risograph printed work and explorations of previous design styles.
08. North vs South NJ
Taylor Ham, or Pork Roll? is an investigation of the greatest debate between North and South Jersey.
Veronica Theobald is a recent graduate from the School of Visual Arts. Read more ︎︎︎
To get in touch, please reach her at
vtheobaldco@gmail.com
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