Veronica Theobald

Work
AMEX x Equinox Gift
Audubon
Pilates Reform
A24
Atlas
Equinox Shop
Noguchi
We Met at Equinox
Driftwood Social Club
The Great Earthdoors
Riso Prints
North vs South NJ

Info
Veronica Theobald is a designer + art director based in NYC currently on the creative team at Equinox.

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AMEX x Equinox Gift

Transformation begins with a breakthrough. Centurion Card Holders are high-performers. But only Equinox has the key to unlock their full potential.

Audubon

Audubon has a responsibility to protect both birds and their habitats. As climate change threatens their ecosystems, the range in focus represents the iconic brand’s goals today.

Pilates Reform

Art direction for the launch of Equinox Reformer Pilates, establishing the visual identity for a new category of group fitness.

A24

A24 is like a chameleon. The most notable aspect of chameleons is their ability to change color to adapt to their environment. A24 is transformative not only in their successful pivoting between genres but the film industry overall. The camouflage behavior captures their ability to blend in with any environment or genre, retaining the elusive mystery of their true identity.

Atlas

Bottled water is unclear about the source. Atlas identifies the origin of every bottle. Transparency and honesty propel Atlas to open up the conversation on responsible sourcing.

Equinox Shop

Art direction and design for Equinox Retail's quarterly editorial campaign, introducing a moodier visual direction through high-contrast lighting, chrome props, and sculptural environments.

Noguchi

The Noguchi Museum is a welcoming and friendly space. The sculpture garden is a renowned aspect of the museum, a serene landscape offering a place to relax. When people are in nature, it provides a sense of place in the world, fueling self-reflection and growth. The identity is an ode to the peaceful garden and its space for growth within ourselves.

We Met at Equinox

Are you DTC? Down to commit? Slide into our DMs and drop the receipts.

Driftwood Social Club

Driftwood Social Club is an amateur swim community for all skill levels to enjoy the often-overlooked sport. Floating is encouraged as the tides bring new destinations and discoveries.

The Great Earthdoors

A conceptual publication exploring the outdoors through low-cost publishing methods. Using Wikipedia and the Wikigame as both content and structure, each edition follows a unique path through the internet.

Riso Prints

A collection of various risograph printed work and explorations of previous design styles.

North vs South NJ

Taylor Ham, or Pork Roll? is an investigation of the greatest debate between North and South Jersey.

To get in touch, please email vtheobaldco@gmail.com.